Getting the Title Right

Uncategorized 18 May 2015 | Comments Off

If you’ve got more complicated stuff to say in your book’s title, that’s what your subtitle is for. It should be easy to read and remember; and if you can get alliteration in there that’s good. The book for example. Of course as well grabbing attention, it must speak to your target market. It’s no good having a great catchy title that doesn’t tell anybody what the book is about. It’s got to be able to speak to the people who are likely to buy it and get them … grab their attention long enough for them to start looking at it and get to click on your thumbnail.
Ideally you’ve got to speak to your target market and you want some, you want it to be exciting or controversial or make some big promise. If it’s a hard too book, how they are going to avoid pain or the promise of pleasure. If it’s a fiction book, the entertainment that you are going to get is the pleasure part. Again for that reason you want it to be an exciting or controversial title. Here is the bottom line, without a good title, you are not going to get a click on the thumbnail. Without that click, you’ve lost sale, they’ll click on somebody else’s book and that’s the person who is going to make the money. Great attention grabbing title and then here is where your subtitle comes in.
This is a chance to include more keywords like I already said. It’s a chance to build on any promise or benefit you’ve outlined in the title. Tell them what pain they’ll avoid and if you are writing fiction, then again tell them something you can still include a subtitle. Tell them something, give them a little cliffhanger about the book, something to get them clicking on that thumbnail so they want to read about the description, find about it a little bit more. We are just trying to earn that click at this point in time. Incorporate the words you and your, is a good way of making it seem you are speaking more directly to your prospective buyer.
A chance to further explain what the book is about. If it’s nonfiction, great thing to do is tell people a little bit about how the book works for example the six steps system for X, Y, Z. People like the idea that there is a system a set of steps that they can follow. If it’s a fiction book, here is a great thing too to boost sales and excuse me while I have some more water. If you tell people that your book is part of a series or a trilogy assuming that’s true obviously. Let me give you the example, if you’ve got somebody is looking at two books they like them both. One of them is part of a series and one of them is not. They are going to buy the one that’s part of a series.

Desiging Your Book’s Royalty

Uncategorized 5 September 2013 | Comments Off

saving for collegeRoyalty Payments

The royalties you will receive are one of the most important pieces of choosing a self-publisher. A company can offer great customer service and a huge selection of book cover art or a free book cover designer, but if they don’t pay you well for your sales, what’s the point? Truly understanding this aspect of a company can also be misleading as well as confusing for the uninitiated. You’ll need to do careful research and keep your eyes tuned not to the percentage, but to dollars. I find it’s best to flat out ignore those percentages. They mean nothing and I’ll tell you why.

The Devil in the Details

In my experience, the more they claim to pay in percentage, the more they take out before they calculate it and the less you get in the end. Shooting for a company that his a high percentage royalty is almost a sure way to make nothing. It sounds counter-intuitive, but consider this: 75% can be half as much cash in your wallet as 50%, depending on how many expenses are removed before they calculate that percentage. By design, every company calculates royalties a little bit differently, so you can never make any assumptions. Understanding the calculations of one company will tell you nothing about the other. A 30% advertised royalty payment doesn’t say 30% of what amount. Before royalty is calculated for your book, the discount given to retailers (as high as 65% and as low as 40%) will be removed first. Also, the cost of printing the book will be removed, leaving little to base the 30% on.

Here’s an example of what I’m saying.

Retail Book Price:  $16.95

Minus 40% Discount for Retailers:    -$6.78

Subtract Printing Cost:                        -$4.50

Profit remaining: $5.67

30% Royalty on $5.67:  $1.70

Book Distribution

Book Distribution 25 August 2013 | Comments Off

What you Need to Know about Book Sales Channels

Almost all self-publishing firms will be able to get your book into the distribution chains and main sales channels. The questions are, which ones, and how much. Depending on who you work with, your book may have access to everything under the sun, or they may only offer relationships with specific distribution outlets. Ingram and Baker & Taylor are by far the biggest wholesalers for book distribution in brick-and-mortar bookstores., on the other hand, is likely the most important choice for the self-published author, because 80% or more of your book sales will be generated there. Ask any self-published author and they’ll confirm those numbers. It’s why there are so many books written and blog articles published on Amazon rankings and promoting a book on Amazon.

Not all self-publishing companies offer the same things in their packages. A company with excellent distribution may pay low royalties, or vice versa. If you have to choose, always pick the one with the best sales—rather than the best distribution. Your royalty payments are dependent on sales—not distribution.

Five things you’ll need to get into the sales channels:

  • A book cover design (I recommend when it comes time to make a book cover.)
  • ISBN for the back of the book
  • Bar Code for scanning at the checkout
  • The major wholesalers—mainly Ingram and Baker & Taylor
  • Complete book registration with E-tailers and booksellers like


Start Self-Publishing Today

self publish 25 August 2013 | Comments Off

Thank you to everyone reading this blog. If you’re anything like me, you want to know everything you can learn about a topic before you dive in and take action. You’ve likely scoured through all sorts of self-publishing websites and blogs, looking for all the information you can find before you make a decision. I was the same way. And, it’s worth it to be thorough.

There are a lot of great little publishing companies out there that can get a book printed for you. There are also a lot of self-publishers that have been around a long time, but haven’t kept up with the changing market. By that, I mean they are charging yesterday’s rates for a service that has become A LOT more AFFORDABLE in the past 5 years.

By A LOT more AFFORDABLE, I’m saying that ANYONE can afford to self-publish because, if you’re able to do some of the prep yourself, you can publish your book free. When I say free, I mean it doesn’t cost you anything and the book will be listed with Amazon automatically. Sound to good to be true? Well, there is a catch.

The catch is that self-publishing free means preparing your manuscript into a PDF on your own. You can also do that free, but you’ll need to find a program, learn to use it, etc. It’s not that hard though.

Also, AND THIS IS A BIG ONE, you’ll need to provide a book cover that’s also in a PDF form. That part is a lot harder than it sounds, I assure you. In the next post, I’ll give you some tips for getting an affordable cover, but for now, I’m trying to reassure you that YOU CAN SELF PUBLISH your book pretty easily.

If you trust me on this, subscribe to our email list and I’ll give you even more information. Information that you can put to use right away.